The game prints enough money that they could afford to have a writing staff and illustration team. I think the idea is that building character depth will make a subset of players more connected to them. This keeps them playing and also increases the odds of them buying a skin for the character.

It’s similar to the Meet The ______ videos from TF2 and the comics that built on them.

That’s likely true, but we can write a fair contract that allows for that.

1. A pay rate for the time spent recording, slightly lower than the normal rate
2. A pay rate per minute of generated vocal content using user telemetry. For users that opt out of sharing, pay out based on averages applied against their total playtime.