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The word is intrinsically bad
While I agree words can offend, I challenge your understanding of linguistics: no word is intrinsically bad. They’re signs & symbols with arbitrary, often conventional meaning.
Usage & context matter. Take any euphemism & say it in a hateful manner: now it’s offensive. Lifewise, take any offensive word & speak of it in an inoffensive manner: not offensive. Language is flexible.
That’s the good ol’ euphemism cycle/treadmill. Linguists have long observed a process of semantic shift, often pejoration, for words of taboo subjects.
Words idiot, imbecile, moron were technical designations that became offensive yet somehow later softened into acceptable insults.
Words colored people, negro, black went through the euphemism cycle. At some point black was reclaimed & became acceptable. Now people are afraid to say it again.
VD became STD and now it’s STI. I still don’t know what was wrong with STD.
This phenomenon reflects society’s avoidance of uncomfortable ideas by shifting words. The words change, though it’s questionable they objectively change society’s discomfort toward the subjects. The phenomenon might be reasonably criticized as ineffective & distracting.
Can you guess what will happen to today’s euphemisms?