Like every year, they release cards NVIDIA - 50 and call it a day. But they should realize they are the underdog here and really need to more aggressively price their products if they want to gain any meaningful market share. And it doesn’t help that their prices are falling a lot faster compared to NVIDIA.

To be honest their gaming division could have been a lot bigger chunk if NVIDIA wasn’t so greedy with their VRAM, prices and disastrous launch of the 50th series with fake MSRP, very mediocre gains against last gen and even higher prices.