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It’s similar to the problem AMC had with the Pacer… revolutionary automotive design and in the first year it did amazing! Then, in the next two to three years, demand dropped like a rock. Seemed as though everyone that wanted a car which looked like really nothing else on the road had already bought one in the first year.
I mean, like the OP said, unless it’s a worker owned co-op or, at the very least, a small mom-n-pop that treats their workers fairly.