There’s no opportunity. Intel sat on their ass for years, but NVIDIA is actually innovating. One bad-to-mediocre gen won’t do anything, especially since AMD decided to sit out the high-end market this time.

They also have to follow NVIDIA, because they’re just too big. If AMD introduced the RT and ML hardware six years ago, nobody would have cared, because they had like 15% market share. Now it’s even worse and AMD has to fight for the scraps with Intel.

Latest prices, listed on the Microcenter site, indicate that AMD is indeed screwing it up.