Even non-profits need to make a profit somehow. They have operating expenses and need to build a cash cushion much like a for profit business.

Now, Prusa is and always has been a privately owned business and Josef wants to makes money, got to keep the lights on somehow and pay his employees you know. So Prusa is a normal business with a generally “Do no Evil” company outlook and the constraints of trying to be a successful business in the EU.

And despite the higher price that gets forced by trying to operate in the EU, this should make Prusa a more desirable place to do 3D printing business for all those who want to be socially responsible over another very popular brand based in China. But, evidently a cheaper price cuts a lot of slack for most.

Full disclosure: I own a Prusa Mk3s and a Bambu Mini.