Summary
Tesla is struggling to sell its Cybertruck, even after applying discounts of up to $6,000. Inventories are piling up in the U.S. and Canada, with demand falling short of expectations.
The 2025 model qualifies for a $7,500 tax credit, but the 2024 model—still in stock—does not. There are also concerns that the tax credit may soon be eliminated.
Tesla’s goal of producing 250,000 Cybertrucks annually seems unrealistic, and analysts suggest a cheaper single-motor version may be needed to stimulate demand.
The Cybertruck’s hype appears to be fading.
A vehicle (according to their website) that is 61k base, 81k for awd (2024) and 81k base (2025) to 101k (loaded) is 10% or less of a discount. If it’s a sliding scale and you don’t get that “up to” 6k unless Loaded, that is barely over 5%.
Maybe videogame economies have spoiled my idea of “discounts” and pricing of real items but “priced to sell” means better than hearing 95% of normal. I couldn’t say what dealers actually call fair when it comes to actually selling cars in this bracket for a profit but 25% might get sales moving again. (It works for home appliances, why not cars?).
I watch the carwow channel on YouTube (online car buying platform that does car reviews and drag races), and ofter you can get a 6k discount on a 30k car. For an 80k car it’s quite “meh”, specially for something so polarizing.