To put it in perspective there are 150 million Switches and 75 million PS5s out there. And 15 million Wii Us, if anybody is counting. This puts PC handhelds some ways ahead of the N-Gage and well behind the Game Gear.
I’m less concerned about who’s ahead in the handheld PC market and more interested on whether it’ll ever become a mass market space. I think a lot depends on prices for integrated GPUs not skyrocketing like their desktop counterparts and their performance stepping up a notch or two. We’ll see.
I think it’s very interesting to note that mainstream consoles like the Switch or PS5 have massive ad campaigns behind them, expensive television spots, and a constant churn of new exclusives that they’re using to keep themselves in the conversation. The Steam Deck certainly had an ad campaign, but it feels impressive to me that they managed to make those numbers happen mostly just through throwing up an announcement on the Steam front page and then having it review well once it found its way into critics’ hands.
It’s worth keeping in mind what’s different here though. If the Steam Deck came out in the early 90s, it wouldn’t be analogous to the Game Gear; it would be competing with the Nomad. It plays the same games as a PC but handheld, so it’s capturing specifically the market that wants to extend that library to be handheld as well. Every Switch sold is handheld, but outside of the Switch Lite, we don’t know who values that system for its handheld capabilities (I basically never used my Switch handheld back when I actually used it). There was also literally no competition for it when it launched, so it will be interesting to see how many opt for a handheld PC instead when the handheld part is what they’re looking for.
Additionally, there’s this rising market segment of mini PCs that are powered by the same tech that’s in these handhelds. I’ve got one that I like to bring around for local multiplayer games, and if you only ever intend to use a computer at a desk for basic documents and web browsing, they can undercut low-end laptop prices for the same level of power and run the same operating system. Based on recent rumors, this tech could wind up in a new crop of Steam Machine-esque consoles very soon but with the library problem more or less solved compared to ten years ago.
To put it in perspective there are 150 million Switches and 75 million PS5s out there. And 15 million Wii Us, if anybody is counting. This puts PC handhelds some ways ahead of the N-Gage and well behind the Game Gear.
I’m less concerned about who’s ahead in the handheld PC market and more interested on whether it’ll ever become a mass market space. I think a lot depends on prices for integrated GPUs not skyrocketing like their desktop counterparts and their performance stepping up a notch or two. We’ll see.
I think it’s very interesting to note that mainstream consoles like the Switch or PS5 have massive ad campaigns behind them, expensive television spots, and a constant churn of new exclusives that they’re using to keep themselves in the conversation. The Steam Deck certainly had an ad campaign, but it feels impressive to me that they managed to make those numbers happen mostly just through throwing up an announcement on the Steam front page and then having it review well once it found its way into critics’ hands.
It’s worth keeping in mind what’s different here though. If the Steam Deck came out in the early 90s, it wouldn’t be analogous to the Game Gear; it would be competing with the Nomad. It plays the same games as a PC but handheld, so it’s capturing specifically the market that wants to extend that library to be handheld as well. Every Switch sold is handheld, but outside of the Switch Lite, we don’t know who values that system for its handheld capabilities (I basically never used my Switch handheld back when I actually used it). There was also literally no competition for it when it launched, so it will be interesting to see how many opt for a handheld PC instead when the handheld part is what they’re looking for.
Additionally, there’s this rising market segment of mini PCs that are powered by the same tech that’s in these handhelds. I’ve got one that I like to bring around for local multiplayer games, and if you only ever intend to use a computer at a desk for basic documents and web browsing, they can undercut low-end laptop prices for the same level of power and run the same operating system. Based on recent rumors, this tech could wind up in a new crop of Steam Machine-esque consoles very soon but with the library problem more or less solved compared to ten years ago.