“45% less plastic and 75% less water!”
But the product they are comparing it to has 90% more detergent…
EDIT: Thank you for pointing the error of my ways, guys.
This article cleared up some misconceptions I had. TIL, there’s way more water in liquid detergent than you’d think!
If it does, they really need to make that more obvious! The smaller one is “ultra concentrated”, but is it more expensive per load? Is the assumption that someone who used to buy the larger bottle would even know that the smaller one is “better”?
It’s very clearly printed on there, 60 loads vs 74.
If you were using the larger bottle, would you know that the smaller one had more loads? You’d only know that it uses “less plastic” (per load, not per volume).
lol this thinking right here contributes to the problem. “The bigger bottle HAS to be better, right?”.
If people would stop and read to see what they’re spending their money on, we wouldn’t be buying larger quantities of mostly water-based products in favor of more concentrated versions.
Yes of course, why wouldn’t you? Again, it is clearly printed on the label, next to the name. You’re trying very hard to make this an issue but it’s really not.