Already happened to chocolate. Raw cocoa is currently around 10% more expensive than it was at the same time last year - but chocolate products at retailers has shot up 40% or more. Including brands where cocoa isn’t the dominant component ingredient like milk chocolate.

Yet businesses like Lindt are celebrating a 7.8% increase in sales… Make it make sense to me cos I buy far less now. Who are the people who see these increasing prices and buy more 🤡

Source data: https://tradingeconomics.com/commodity/cocoa